Salcombe Brewery

Who is Salcombe Brewery?

Founded in 2016, Salcombe Brewery produces award-winning beers and is based on the south coast of Devon. They use sustainable brewing methods mixed with the best locally sourced ingredients to produce craft ale, stout, cider and lager that are stocked in a range of supermarkets. Their ethical approach to brewing allows them to fully support their community and their local environment whilst delivering first-class produce.

What was the brief?

Salcombe Brewery approached us to help improve their online sales. They heard about Toco Digital as Kristen had worked with a key member of their marketing team before and they knew from this past work that our approach would be transparent and methodical.

What were the challenges?

The challenges faced by Salcombe Brewery were broad. They were concerned that their website did not adequately reflect their brand and that they weren’t seeing the amount of growth that they would wish for. They were managing their Google and Facebook ads in-house but were struggling to assess their performance in this area.

What were the results?

Our work with Salcombe Brewery in an ongoing relationship to continually enhance and refine their digital presence. This involves regular meetings to discuss issues and campaigns and proactive monitoring of the website to look for opportunities to improve and optimise the content to improve conversions.

The results of our work on their website and wider digital marketing approach quickly became apparent. Over the course of our relationship with Salcombe Brewery, they have seen a considerable improvement in their year-on-year statistics:

Their total sales have increased by 55%, whilst their net sales have increased by 68%. Our work to improve their website, coupled with our ongoing consultancy has resulted in orders increasing by 62% and products sold up by 42% whilst variations sold have increased by 24%. 


In their words...

From the start, Kristen and Matt were a delight to work with – their transparent approach to working is incredibly refreshing. Not only have they produced amazing results, but they feel like a true extension of our in-house team – always available to chat through ideas and proactively think outside the box to achieve objectives. I would thoroughly recommend Toco Digital to anyone.

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